Making the applications attractive to their client’s clients.Artists have to feel investing their time in being a Flame or Smoke operator will lead to work. The life blood long term of any product is making the product somewhat aspirational, so younger artists will want to learn it. The challenge facing Autodesk with the compositing and editing products are three fold He seemed very comfortable being as specific as someone in a publicly traded company can, when talking to the press. He is also comes over in person as very bright and aware of the industry, and in this interview he solidly avoided speaking in generalities.
He is very capable of speaking ‘marketing’ and rounding out answers with ‘watch this space’ or ‘commitment to customers’. I have heard him speak at functions when most answers to generalist questions are those well rounded, well intentioned answers that really say very little, while still sounding very respectful to customers. In other words, he speaks with an authority and command that conveys he understands exactly what is being asked, and he fully understands and chooses to engage or not.
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When he speaks he knows how to choose his words, but unlike someone at a lower level in the corporate structure, one gets the feeling he is not concerned about the opinions of someone else more senior in the company. Gruman is no one’s fool he joined Autodesk not long after the Autodesk – Discreet ownership change and he has all the intellect and background to know business in general and our industry in particular. Stig Gruman kindly agreed to this frank discussion of what it will take to make Flame and Smoke more attractive to younger artists wanting to decide what programs to learn, how much the products cost, how much more productive they need to be at those prices to compete with Autodesk’s competition, and the need to perhaps return to some of the marketing approaches that made the products great. To be blunt, fxguide a supporter of the Autodesk media and entertainment products, but not a fan of generalist interviews that speak around the issues facing artists today. In 2016, Boris FX acquired GenArts, the developer of Sapphire, the gold standard plug-in package for high-end visual effects.This week fxguide sat down with Stig Gruman, VP of Sales to discuss the direction of Flame and Smoke, along the way we discussed buying AVID, Naiad and the pains of introducing a product well before it turns out being ready to ship. In 2014, Boris FX acquired Imagineer Systems, the Academy Award-winning developer of Mocha planar tracking software. The company’s success lies in its ability to tightly integrate and leverage technologies through strong partnerships with Adobe, Apple, Avid, Blackmagic Design, Autodesk, FilmLight, Grass Valley, Magix, SGO, and other leading developers of video editing software. Boris FX products have grown to serve over a million artists worldwide. For licensing and cross-grade questions, please contact the Boris FX sales team.įounded in 1995, Boris FX is a leading developer of VFX, compositing, titling, video editing, and workflow tools for broadcast, post-production, and film professionals. Sapphire 2019 for Adobe/OFX is available for $1695. “Sapphire is always the most requested Sparks for Flame, and we couldn’t be happier that the Boris FX team is supporting Sapphire 2019 OFX for Flame 2020 on release.” “OFX third-party plug-in support has been a long requested feature from the Flame community,” says Will Harris, Flame Product Manager, Autodesk. All in all, it’s a win-win situation for Flame artists.” Plus, teams can share their presets between all of Sapphire’s supported hosts for a more streamlined workflow across departments. Artists can now take advantage of Sapphire’s powerful Effect and Transition Builder to easily create custom effects. Adding OFX plug-in support to Flame 2020 opens up so many more creative opportunities. “Sapphire Sparks was the first product created by GenArts (now Boris FX). “Autodesk Flame and Sapphire have a long storied history together, and we can’t wait to start the next chapter with OFX,” says Brian Fox, Director of Product Marketing, Boris FX.
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(Sapphire 2019: Custom VFX with Builder inside Flame 2020 - Download the image) Technology previews of Sapphire 2019 OFX plugins working inside the future Flame 2020 release are available at the National Association of Broadcasters (NAB), April 8-11, 2019 in Las Vegas, Nevada, Booth SL7620.
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Autodesk’s upcoming 2020 release includes new support for OFX plug-ins, marking a significant transition for the advanced 3D VFX and compositing software - and Sapphire 2019 is ready. ApBoris FX Sapphire, the essential visual effects suite, will soon be available as an OFX plug-in for Autodesk Flame. Brings major creative firepower and increased workflow efficiency to Flame 2020